Acting upon instruction from The Live House, Livetime Productions took care of the complete technical production of Beat the Heat now! in hall 10, 11 and 12 at the Jaarbeurs in Utrecht.
A fair was held in hall 10 by companies that are occupied with durability and the environment. A big theatre was build in hall 11. A cosy atmoshpere was made by many black and red curtains. On stage there was a talkshow and a few performances. A big stage was made in hall 12. On this stage there were performances from among others: Boris, Do, Candy Dulfer, Kasper van Kooten, Extince, Valerius, 3 J's, etc.